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2 clusters · 2 sources · 12 days · First seen · Last updated

Retail trends in tennis-inspired apparel

Overview

Retail brands are adopting a ‘tennis-core trend’ in anticipation of the U.S. Open. Toms has introduced a limited-edition ‘Tennis Alpargata’ collection featuring fluorescent yellow felt uppers and mesh panels inspired by court nets. This launch includes a partnership with the Black Girls Tennis Club to fund tennis clinics in New York’s Central Park.

Simultaneously, Lululemon is providing various tennis-related activewear, such as cutout dresses and pleated skirts, through its ‘We Made Too Much’ retail section.

Entities

Toms · Eva Lys · Arthur Fils · Black Girls Tennis Club · lululemon

Timeline

  1. 16 days ago

    [BUSINESS] 2 sources
    Toms and Lululemon launch new tennis-inspired collections

    Toms and Lululemon are capitalizing on the tennis-core trend with new collections, including Toms' tennis ball-inspired footwear and Lululemon's affordable tennis activewear.

  2. 27 days ago

    [BUSINESS] 2 sources
    Lacoste launches new tennis apparel and footwear campaigns

    Lacoste has introduced new tennis-focused campaigns, including a New York-themed apparel collection featuring Eva Lys and a heritage-inspired launch for its ‘Slam Break’ trainers.

Sources

eonline.com · wwd.com