Torikizoku announces regional merchandise and seasonal menu launches

Torikizoku, the yakitori chain operated by Eternal Hospitality Japan, has announced two upcoming promotional initiatives.

Starting September 24, the company will release a limited edition of “Local Trickey” acrylic keychains at five specific locations in the Sendai area. These items, totaling 500 units, feature designs inspired by Sendai's history and are available to both dining customers and general visitors.

Additionally, the chain will launch the second phase of its “Challenge to Go One Step Further” campaign on October 1. This seasonal menu focuses on regional Japanese ingredients and includes six limited-time items. Highlights include poultry from Tokushima and Kagawa prefectures, a rare shoulder meat dish, and desserts featuring Kumamoto chestnuts and Hokkaido haskap. The campaign is part of the company's ongoing commitment to using 100% domestic ingredients.