touchpoint. systems launches free marketing audit tools

Brisbane-based marketing systems company touchpoint. systems has released two free diagnostic tools designed to help Australian businesses audit their online marketing visibility. The tools allow companies to independently identify gaps in AI search readiness and local citation accuracy without requiring any service engagement.

The first tool, the AEO Grader, assesses how prepared a business is to be cited by AI-powered answer engines such as Google AI Overviews, ChatGPT Search, and Perplexity. This release follows trends showing that AI-generated responses appear in roughly 25 percent of Google searches and that AI chatbot traffic saw an 81 percent year-on-year increase in 2025.