touchpoint. systems MarTech integration and visibility

Brisbane-based marketing systems company touchpoint. systems has identified significant revenue risks for Australian businesses due to fragmented marketing technology (MarTech) stacks. The company reported that disconnected systems can cause annual revenue losses of 20 to 30 percent, often going undetected because the systems used to measure performance are the same ones causing the loss.

Research highlights that while the global MarTech sector has expanded to over 15,000 solutions, marketing teams utilize only about 49 percent of their stack’s capabilities. Data integration remains a primary obstacle, with only 23 percent of B2B marketers maintaining fully integrated data flows without manual intervention.

In response to these challenges and the rise of AI-driven search, touchpoint. systems released free diagnostic tools to help businesses audit their online visibility. These include the ‘AEO Grader’, which assesses a company’s readiness to be cited by AI-powered answer engines such as ChatGPT Search and Google AI Overviews, and a tool for checking local citation accuracy.