Tourism Authority of Thailand partners with TikTok to promote tourism

The Tourism Authority of Thailand (TAT) has partnered with TikTok to launch the ‘TikTok LIVE Community Fest 2026’ in Bangkok. The initiative aims to drive ‘Creator-Powered Tourism’ by leveraging the influence of digital content creators to promote Thai culture, food, and lifestyle to a global audience.

More than 300 LIVE creators from Southeast Asia—including Thailand, Indonesia, the Philippines, and Singapore—as well as the Caucasus and Central Asia, participated in the event. The creators engaged in a ‘Team Rally’ in the historic Song Wat riverside neighborhood, exploring its architecture, history, and local cuisine to produce authentic content for their followers.

TAT Governor Thapanee Kiatphaibool stated that the partnership seeks to turn online discovery into travel inspiration, noting that modern travel decisions are increasingly driven by what people watch and trust online. The program concluded with a Victory Celebration Gala at TRUE ICON HALL, ICONSIAM.