started · updated
Tourism EXPO Japan 2026 opens with WTTC partnership
Tourism EXPO Japan 2026 has officially opened at Tokyo Big Sight. The event, themed ‘Evolving Forms of Travel,’ features over 1,500 booths and includes participation from 1,420 companies and organizations. The exhibition includes 619 domestic and 597 international booths, representing 46 Japanese prefectures and 74 countries and regions.
A significant development at the expo is the signing of a memorandum of understanding between the World Travel & Tourism Council (WTTC), the Japan Association of Travel Agents (JATA), and the Tourism EXPO Japan organizers. This partnership aims to enhance the event’s international competitiveness through mutual participation in global events, sharing market research, and collaborating on digital transformation and human resource development to promote sustainable tourism growth.
Entities
Baiona · Buenos Aires · Catamarca · El Bolsón · Feria Internacional de Turismo · Formosa · INFUETUR · Japan Association of Travel Agents · Japan National Tourism Organization · Japan Tourism Agency · La Rural · Municipality of Porvenir