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Japan Tourism Agency

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Situations

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Taiwan-China cross-strait travel trends

2 clusters · 7 sources · last updated

Latest: Taiwan overtakes China as top consumer of inbound tourism in Japan

Data from 2026 indicates shifting travel patterns involving Taiwan and China. In the first eight months of the year, travel from Taiwan to China increased by 19.6%, outpacing the growth of overall overseas travel by Taiw

[ACTIVE] [BUSINESS] [JP]

Japan tourism management and dual pricing implementation

2 clusters · 4 sources · last updated

Latest: Japan implements dual pricing as tourism surges due to weak yen

A surge in foreign tourism, driven by a weak yen, has caused significant local disruption across Japan, including overcrowding at landmarks like Mount Fuji and increased pressure on urban infrastructure. In response to

[ACTIVE] [BUSINESS] [JP]

Japan consumption tax refund system reform

3 clusters · 7 sources · last updated

Latest: Japan to implement new tax-free shopping rules for tourists

Japan is transitioning its consumption tax refund system for foreign tourists, moving from point-of-sale deductions to a “Refund System” effective November 1, 2026. Under this new model, travelers pay the full tax-inclus

[QUIET] [BUSINESS] [JP]

Japanese micro-mobility pilots to combat overtourism

2 clusters · 2 sources · last updated

Latest: Yawata City to pilot TOCKLE micro-mobility to combat overtourism

In October 2026, multiple Japanese municipalities began pilot programs utilizing next-generation micro-mobility to address overtourism and improve local transportation. In Asuka Village, a project involving BRJ Co., Lt

[QUIET] [BUSINESS] [JP]

Kyushu tourism recovery and discount initiatives

11 clusters · 19 sources · last updated

Latest: JTB launches Kyushu travel discounts for Kagoshima

Tourism recovery efforts in the Kyushu region have emerged through both private sector initiatives and planned government intervention following a Kumamoto earthquake. In late July 2026, Toyota Financial Services and the

[QUIET] [BUSINESS] [JP]

Chuo Vision Institute industry cost reduction reports

4 clusters · 5 sources · last updated

Latest: Chuo Vision Institute releases manufacturing SaaS cost reduction report

The Chuo Vision Institute has released a series of industry-specific reports focused on cost reduction and optimization strategies across various sectors in Japan. In September 2026, reports addressed the beauty clinic

[QUIET] [BUSINESS] [JP] [GR] [IT]

Tourism EXPO Japan 2026

5 clusters · 92 sources · last updated

Latest: Santorini debuts at Tourism EXPO Japan 2026

Tourism EXPO Japan 2026, held at Tokyo Big Sight, features over 1,500 booths from 1,420 companies and organizations, including 619 domestic and 597 international participants representing 46 Japanese prefectures and 74 c

[QUIET] [BUSINESS] [JP]

Kyushu inbound tourism development

2 clusters · 4 sources · last updated

Latest: Kyushu Inbound Conference 2026 addresses regional tourism growth

Efforts to expand high-value inbound tourism in the Kyushu region of Japan have progressed through targeted workation programs and strategic industry planning. In late September 2026, Yuko Co., Ltd. launched ‘Colive Fuk

[QUIET] [CULTURE] [JP] [TW]

Japan road safety and elderly driver regulation updates

5 clusters · 10 sources · last updated

Latest: Elderly drivers in Japan navigate license renewals and mobility challenges

Japan is addressing rising road safety concerns involving foreign tourists and elderly motorists. Authorities have noted an increase in accidents involving foreign nationals due to language barriers and differing driving

[QUIET] [BUSINESS] [JP]

Digital transformation in Japan tourism sector

2 clusters · 6 sources · last updated

Latest: Tourism EXPO Japan 2026 highlights AI integration and shifting travel trends

The Japanese tourism sector is undergoing a digital transformation, increasingly adopting artificial intelligence and fintech to address labor shortages and changing consumer behaviors. Industry discussions, including t

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