Tourism trends diverge between Montenegro and the United States

Montenegro has reported a significant surge in tourism, with Minister of Tourism Simonida Kordić stating that over 2.66 million tourists visited the country during the first nine months of the year. This represents a growth of more than 10 percent compared to the previous year, alongside 14.8 million overnight stays, a 9 percent increase. September specifically saw a 19 percent rise in tourists, surpassing 2019 records.

In contrast, the United States is experiencing a decline in international visitors. Data indicates a 5.7 percent decrease in overseas visitors during the first nine months of the year, with a more pronounced 8.7 percent drop among travelers from Western Europe. Factors cited for this decline include political decisions, higher visa costs, stricter entry requirements, and a strong US dollar making other destinations more affordable.

While Montenegro looks toward strengthening ties with Western Europe, the US, and the Far East, US tourism providers in cities like New York and Las Vegas are attempting to use discounts to attract visitors amidst these challenges.