Tourism trends evolve through niche wellness and sociological shifts

New trends in the tourism sector are emerging, ranging from specialized niche experiences to sociological reflections on global travel. In Chile, the concepts of ‘Apiturismo’ and ‘ApiWellness’ are gaining traction. With over 5,600 beekeepers and one million registered hives, the country is positioned to integrate apiculture into the hospitality and gastronomy sectors. This involves offering ‘kilometer zero’ honey menus, botanical traceability, and honey tastings paired with local products to create a sustainable territorial narrative.

On a broader scale, the evolution of travel is being analyzed through the lens of modern sociology. The essay ‘Turistopía: El mundo como souvenir’ by Cayo Sastre examines how travel has transitioned from early guidebooks, such as those by Murray and Baedeker, to a near-religious pursuit of happiness in contemporary society. With the World Tourism Organization projecting international tourists to exceed 1.8 billion by 2030, the text explores the cultural impact of the modern tourist.