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World Tourism Organization

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Situations

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Turkey tourism industry growth and targets

3 clusters · 23 sources · last updated

Latest: Turkey tourism shows mixed trends in 2026

Turkey is experiencing a significant surge in tourism, with total overnight stays rising 11.8 percent to 181.6 million between January and August 2026. This growth is largely driven by domestic travelers, whose overnight

[ACTIVE] [BUSINESS] [PT] [AR] [GR]

Portugal tourism industry economic trends

14 clusters · 45 sources · last updated

Latest: Tourism trends and new tax proposals in Portugal

By late 2026, the Portuguese tourism industry has transitioned toward a strategy of maximizing economic value over visitor volume. Industry leaders, including CTP President Francisco Calheiros and Prime Minister Luís Mon

[ACTIVE] [TECHNOLOGY] [ES] [US] [AR]

Evolution of global travel: AI integration and social trends

27 clusters · 261 sources · last updated

Latest: Artificial Intelligence transforms travel planning and inspiration

The global travel industry is transitioning from AI experimentation to core operational integration. While a trust gap previously existed, new developments suggest a shift toward functional utility. Google has introduced

[ACTIVE] [BUSINESS] [CN] [ES] [MO]

Global Tourism Economy Forum in Macao

2 clusters · 6 sources · last updated

Latest: Macao hosts 12th Global Tourism Economy Forum

The 12th Global Tourism Economy Forum (GTEF) concluded on October 16, 2026, in Macao. Held under the theme ‘Crisis · Resilience · Evolution — Building a Tourism Economy for a Shared Future’, the event was organized by th

[ACTIVE] [HEALTH] [US] [TH] [AE]

Evolution of wellness, longevity, and regenerative tourism

18 clusters · 53 sources · last updated

Latest: Minor Hotels launches Life Longevity wellness brand

The global wellness and hospitality sectors are undergoing a structural transformation as wellness, longevity, and regenerative travel become core drivers of luxury tourism. Investors are increasingly treating wellness a

[ACTIVE] [BUSINESS] [GH]

Ghana tourism industry development and promotion

4 clusters · 10 sources · last updated

Latest: Ghana Tourism Minister launches December in GH 2026 campaign

To coincide with World Tourism Day 2026, new initiatives and calls for industry reform have emerged in Ghana. A domestic tourism campaign titled “GO OUTSIDE. DO GHANA. FIND YOUR CENTRE.” was launched by BENTSIFI, Joy FM,

[QUIET] [BUSINESS] [BG] [DE] [CY]

Bulgarian tourism trends and strategic growth targets

13 clusters · 29 sources · last updated

Latest: Bulgaria tourism sector faces mixed outlook amid Black Sea tensions

Bulgarian tourism continues to show growth in spending and strategic development. NSI data for the second quarter of 2026 showed 1.3 million Bulgarians traveled, a 4.4% increase from the previous year, with food accounti

[QUIET] [BUSINESS] [GR] [JP]

Greek tourism development and international promotion

2 clusters · 6 sources · last updated

Latest: Greece prioritizes maritime tourism development

Greek Tourism Minister Olga Kefalogianni has undertaken efforts to expand the nation’s tourism sector through both international diplomacy and domestic strategic planning. In late September 2026, Kefalogianni attended t

[QUIET] [BUSINESS] [JP] [GR] [IT]

Tourism EXPO Japan 2026

5 clusters · 92 sources · last updated

Latest: Santorini debuts at Tourism EXPO Japan 2026

Tourism EXPO Japan 2026, held at Tokyo Big Sight, features over 1,500 booths from 1,420 companies and organizations, including 619 domestic and 597 international participants representing 46 Japanese prefectures and 74 c

[QUIET] [CULTURE] [BR] [ES] [KW]

Global tourism and sustainable travel trends

3 clusters · 9 sources · last updated

Latest: World Tourism Day highlights heritage in Saba and ecotourism in Kuwait

World Tourism Day is observed annually on September 27 to raise awareness of the tourism sector’s economic, cultural, social, and political significance. The date commemorates the adoption of the Statute of the World Tou

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