Toy industry trade shows announce 2027 dates for LA and London

Major toy industry trade events have announced updated schedules and registration details for 2027.

The Spring 2027 Previews in Los Angeles, specifically centered in El Segundo, have been rescheduled to the week commencing May 17, 2027. The International Toy Board and The Toy Association moved the dates to align with the Licensing Expo in Las Vegas, aiming to provide practical and commercial benefits for international companies traveling to the United States.

In the United Kingdom, registration is now open for Toy Fair 2027, which will be held at Olympia, London, from January 19 to January 21, 2027. The event, marking its 73rd year, expects over 200 exhibitors, including The Lego Group and Jazwares, to showcase new products in categories such as licensed toys, board games, and tech toys.