Travel retail sector expands beauty brand campaigns and AI technology

The travel retail sector is seeing increased investment in brand activations and digital beauty technologies. KOSÉ Travel Retail has launched the ‘One Drop, One Journey’ global campaign for its DECORTÉ Liposome franchise. This multi-month initiative spans several international markets, including Japan, China, Hong Kong, Macau, Thailand, and the United States, with presence in major hubs such as Tokyo Haneda, Hong Kong International Airport, and Los Angeles International Airport.

Simultaneously, Lagardère Travel Retail is integrating AI-driven technology into its airport operations through a partnership with Perfect Corp. The deployment of the Skincare Pro tool allows travelers at Prague, Rome Fiumicino, and Amsterdam Schiphol airports to receive personalized skin analyses. The AI assesses 12 key skin concerns to provide tailored product recommendations, with plans to expand the technology to two additional airports by the end of 2026.