Global beauty industry digital and retail evolution

The global beauty and personal care industry is experiencing significant shifts driven by technological integration and new distribution channels.

In the travel retail sector, companies are increasing investments in brand activations and digital tools. KOSÉ Travel Retail has initiated a global campaign for its DECORTÉ Liposome franchise across markets including Japan, China, and the United States. Concurrently, Lagardère Travel Retail is deploying AI-driven skincare analysis tools at airports in Prague, Rome, and Amsterdam to provide personalized product recommendations.

Broadly, digital platforms and quick-commerce are reshaping consumer behavior in markets such as Australia and India. In Australia, the online beauty market is projected to reach $2.2 billion by 2030, with Amazon capturing nearly 20 per cent of the market share. Social media influence is also rising, as nearly half of beauty buyers are more likely to purchase products following creator recommendations. In India, quick-commerce platforms are approaching an annualized run rate of $1 billion, with brands like SUGAR Cosmetics utilizing creator-led content and rapid delivery to capture impulse purchases.