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[BUSINESS] · India · 3 sources

Triumph raises prices of 350cc motorcycles in India for second month

Triumph announced a second round of price increases for its 350cc motorcycle range in India in July, marking the first back‑to‑back hikes since the models were launched in April. All six models in the lineup saw price rises ranging from 1.22% to 5.03%.

The Speed T4 now costs Rs 2.09 lakh, up Rs 10,000 from the previous month. The Speed 400 is priced at Rs 2.40 lakh (up Rs 6,000), Tracker 400 at Rs 2.49 lakh (up Rs 3,000), Scrambler 400 X at Rs 2.65 lakh (up Rs 6,000), Thruxton 400 at Rs 2.75 lakh (up Rs 5,000) and Scrambler 400 XC at Rs 2.99 lakh (up Rs 5,000). The hikes follow a June revision that also lifted prices for several models.

Triumph expects the modest increases to have limited impact on sales; its 350cc range remains the sixth‑best‑selling segment in the 350‑450 cc category, behind Royal Enfield’s offerings. The company plans further model additions later in the year, including a Bonneville 400 (350 cc) aimed at competing with Royal Enfield and Honda.