Türkiye Tourism Agency merges digital provincial promotion accounts

The Türkiye Tourism Promotion and Development Agency (TGA) has launched a comprehensive digital transformation for its provincial promotion efforts under the GoTürkiye brand. As part of this initiative, the agency is merging its two separate social media structures: the “Go” accounts, which targeted international audiences, and the “Gezsen” accounts, which focused on domestic visitors.

By consolidating the accounts for all 81 provinces into a single unified brand identity, the TGA aims to create a more effective, data-driven, and technology-oriented promotion model. This transition is being implemented through a strategic collaboration with Meta, following global best practices and platform regulations.

The new digital architecture will utilize advanced data analytics and artificial intelligence-supported targeting tools to ensure provincial content reaches the correct audiences in the right markets at the optimal time. The strategy will emphasize modern social media trends, including short-form video formats, interactive content, and creative storytelling to showcase the cultural, natural, and gastronomic riches of Turkey's provinces.