Japanese companies announce new seasonal products and brand updates

Several Japanese companies have announced new product launches and brand updates for the autumn season.

Tsumura Co., Ltd. and Kasugai Seika Co., Ltd. are releasing a collaborative “Tsumura Wakan Power Throat Lozenge” featuring balloon flower and licorice, scheduled for release on September 7, 2026.

In the confectionery sector, Ginza Cozy Corner is re-releasing its “Sasa Mille Crepe” in collaboration with Lotte starting September 4, 2026. The dessert aims to replicate the unique texture and pattern of Lotte’s Sasa chocolate. Meanwhile, Kameda Seika is celebrating the 60th anniversary of its “Kameda no Kaki no Tane” brand with a package redesign and new character illustrations.

Imuraya reported a 46.9% sales increase for its “Taiyaki Ice” series over the last four years, leading to a product renewal after eight years. Additionally, Starbucks Reserve Roastery Tokyo is launching an autumn lifestyle collection on September 4, 2026, featuring collaborations with Kamakura Bogoya and TENTIAL.