TUIDE debuts as HYBE's first girl group under new ABD label

HYBE has officially launched TUIDE, the first girl group from its new specialized sub-label, ABD. The seven-member group—consisting of Seohee, Seoyeon, Elena, Jia, Saki, Seah, and Yi Hani—made their debut on August 24 with the first EP, ‘TUNE & PLAY’.

The group introduces a signature musical style termed ‘Soultronic,’ which blends soulful R&B vocals with electronic textures, including elements of house and UK garage. The debut EP features five tracks, including the title song ‘SUN KISS’, all produced by GroovyRoom.

Led by Jiwon No and overseen by Pledis Entertainment head Sung Soo Han, the group aims for a global presence. Members range in age from 15 to 19, with training periods varying from eight months to over four years. To mark their debut, a large-scale media facade display was launched at the Shinsegae Department Store in Seoul, and a debut showcase was held at the YES24 Live Hall.