Turkey auto market balances July discounts with mixed brand sales performance

Turkish car manufacturers released their July 2026 price lists, offering cash rebates, zero‑interest financing and price‑guarantee programmes despite volatile exchange rates. Brands such as TOGG, Peugeot, Fiat, Opel, Citroën, Renault and Toyota introduced discounts ranging from hundreds of thousands to over a million Turkish lira, with several models receiving up to 30‑percent cash cuts and 0‑percent financing for up to 12 months.

In the first half of the year, total new‑car registrations fell about 10 % to 440,000 units, marking a continued slump in the market. Seven brands recorded double‑digit percentage declines, including Stellantis‑owned Opel (‑15.4 %), Peugeot (‑15.7 %), Audi (‑23.4 %), Fiat (‑28.1 %), BMW (‑31.5 %), Honda (‑41.3 %) and Dacia (‑42.8 %). Tesla and BYD also saw sharp drops of over 69 % and 73 % respectively. Conversely, Mini posted a 16.5 % rise with more than 7,000 units sold, TOGG grew 19.5 % to over 21,000 units, Renault increased 27 % to around 70,000 units, and Volvo added 31 % to near‑10,000 units.