Turkey gold buying advice highlights karat choice

Experts advise Turkish consumers to consider the gold karat (ayar) when purchasing jewelry, not just the price. Four‑carat gold is favored for everyday wear due to its durability, while eighteen‑carat pieces are chosen for higher purity and aesthetic appeal, especially in designs with diamonds. Twenty‑two‑carat gold is mainly used for traditional items and investment purposes.

Altın Anne’s corporate communication officer, Ecem Karaman, stresses that buyers should match the karat to the intended use, assess the frequency of wear, and verify certification and transparent pricing. She recommends purchasing from reputable, certified sellers to ensure product authenticity and long‑term satisfaction.