Turkey reports high social media and internet usage rates

Recent data indicates significant digital engagement in Turkey. According to the Digital 2027 Global Overview report by DataReportal, We Are Social, and Meltwater, Turkish users spend an average of 26 hours and 18 minutes per week on social media and short-form video content, exceeding the global average by approximately 7 hours.

Total weekly online media consumption in Turkey has reached 43 hours and 28 minutes, compared to a global average of 34 hours and 16 minutes. In terms of application usage, TikTok leads with a daily screen time of 1 hour and 55 minutes, followed by Instagram at 1 hour and 40 minutes, and YouTube at 1 hour and 28 minutes.

Additionally, Turkish Statistical Institute (TÜİK) data shows that internet usage among citizens aged 16-74 rose to 92.3% in 2026. WhatsApp remains the most popular messaging platform with a 90% preference rate among mobile users, followed by YouTube at 77.6% and Instagram at 71.1%. The rate of purchasing goods or services online also increased to 60% in 2026.