[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [ACTIVE] · [TECHNOLOGY]

2 clusters · 5 sources · 3 days · First seen · Last updated

Turkey internet and social media usage trends

Overview

Data from the Turkish Statistical Institute (TÜİK) shows that internet usage among the 16-74 age group in Turkey reached 92.3% in 2026, an increase from 90.9% the previous year. WhatsApp is the most widely used platform at 90.0%, followed by YouTube at 77.6% and Instagram at 71.1%.

Further reports indicate that Turkish users spend an average of 26 hours and 18 minutes per week on social media and short-form video content, which exceeds the global average by approximately 7 hours. Total weekly online media consumption in the country has reached 43 hours and 28 minutes. Regarding daily screen time per application, TikTok leads with 1 hour and 55 minutes, followed by Instagram at 1 hour and 40 minutes, and YouTube at 1 hour and 28 minutes. Additionally, the rate of online purchasing for goods or services rose to 60% in 2026.

Entities

WhatsApp · Turkey · Turkish Statistical Institute · TikTok · Instagram

Timeline

  1. [TECHNOLOGY] 3 sources
    Turkey reports high social media and internet usage rates

    Turkey's weekly social media usage has reached over 26 hours, significantly higher than the global average, with WhatsApp, YouTube, and Instagram leading digital engagement.

  2. [TECHNOLOGY] 2 sources
    Turkey internet usage reaches 92.3% according to TÜİK

    TÜİK reports Turkey's internet usage among those aged 16-74 has reached 92.3%, with WhatsApp being the most popular platform.

Sources

aksam.com.tr · beyazgundem.com · corumhakimiyet.net · gazetemerhaba.com · karar.com