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[BUSINESS] · Türkiye · 2 sources

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Turkey’s July 2026 car price cuts make Kia XCeed cheaper than Fiat Egea

Kia announced a July 2026 campaign price of 1,895,000 TL for the XCeed 1.0 L 115 PS DCT, undercutting Fiat’s Egea Sedan which is offered at 1,921,900 TL after its discount. The price advantage highlights the broader wave of discounts across the Turkish new‑car market.

Multiple manufacturers – including Toyota, Nissan, Skoda, Opel, Citroën, Dacia, Honda, Hyundai, MG, Renault and others – launched July promotions with reductions that in some cases exceed 800,000 TL. Notable models receiving large cuts are the Skoda Elroq, Nissan Qashqai, MG 7, Opel Frontera, and Toyota Corolla. The extensive price reductions are intended to stimulate sales in a competitive market.

These campaigns collectively reshape price‑performance comparisons for Turkish consumers, prompting many to re‑evaluate their vehicle choices based on the new, lower price lists.