TV Globo premieres new telenovela ‘Por Você’

TV Globo has premiered its new 7 PM telenovela, ‘Por Você’, written by Dino Cantelli and Juliana Peres. Set in Rio de Janeiro, the plot follows Bela (Sheron Menezzes), an obstetrician whose life is upended following a tragic car accident that kills her best friend, Juli (Lucy Ramos). Bela is left to care for Juli’s four children and faces professional and personal conflicts, including a rivalry with Vanessa (Alinne Moraes) at the Hospital & Maternidade Luz.

The premiere saw strong audience engagement, recording an average of 20.1 points in Greater São Paulo, surpassing the debut of its predecessor, ‘Coração Acelerado’. Social media reactions were largely positive, highlighting the emotional impact of the opening scenes and the performances of the cast.

The production features several notable returns to Globo, including Thiago Lacerda, who returns to open television after a three-year hiatus to play the lawyer Gabriel. Other returning actors include Ana Rosa, Mauricio Mattar, and Paulo Vilhena, marking significant professional comebacks for the ensemble.