TVI keeps morning lead in Portugal as SBT overtakes prime time in Brazil

In Portugal, TVI’s morning program “Dois às 10” maintained its lead in the breakfast slot on July 9, averaging a 2.6 % rating and a 15.1 % share, despite a modest dip from the previous day and competition from SIC’s “Casa Feliz”. The show peaked at 4.7 % rating with 466,100 viewers at 12:55.

In Brazil’s capital, Brasília, the SBT network captured the top spot in the prime‑time window (18:00‑00:00) on July 9, achieving a 4.26‑point average and a peak of 6.01 points, outpacing Record and matching Globo for brief periods. The channel also led in other dayparts, including morning news “Se Liga Brasil” and late‑night programming, driven in part by the France‑Morocco World Cup match and popular shows such as “Programa do Ratinho”.