TVI reclaims lead in Portuguese television audience ratings

TVI has reclaimed the lead in Portuguese television audience ratings, breaking a ten-week streak of dominance by SIC. The shift in market leadership is driven largely by high-performing programming such as ‘Big Brother All Stars’ and the telenovela ‘Coração de Mãe’.

In specific time slots, TVI has shown strong performance. The morning program ‘Dois às 10’ secured a 19.2% share, while ‘Big Brother All Stars – Especial’ reached the top of the daily rankings with an 8.3% rating. Weekly data shows TVI holding a 13.4% average share compared to SIC’s 13.1%.

SIC remains a strong competitor, with programs like ‘Destino Maior’, ‘Jornal da Noite’, and ‘Casados à Primeira Vista’ maintaining significant viewership. RTP1 continues to hold the third position among generalist channels. In the cable television sector, CMTV remains a dominant force, while CNN Portugal leads the news segment.