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9 clusters · 10 sources · 39 days · First seen · Last updated

Portuguese television viewership and market shifts

Overview

The Portuguese television market continued to see shifts in programming performance through late September 2026. TVI’s new program ‘Roda da Sorte’, hosted by Cristina Ferreira, experienced fluctuating viewership following its debut. While the show initially led its time slot, it faced stiff competition from RTP1 and SIC.

On September 22, ‘Roda da Sorte’ recorded a 5.4% rating and a 14.2% share, placing it third behind RTP1’s ‘O Preço Certo’ (6.2% rating) and SIC’s ‘Casados à Primeira Vista VII’ (5.5% rating). Although the program stabilized slightly on September 23 with a 14.3% share, it remained in third place, as RTP1’s ‘O Preço Certo’ maintained dominance with a 6.6% rating and 17.4% share.

By September 25, ‘Roda da Sorte’ saw a decline, hitting its lowest performance since debut with a 4.6% rating and 12.5% share, leaving TVI in third place for the 7:00 PM slot. In response to shifting dynamics, TVI announced the launch of ‘Fora do Baralho’, a new six-hour Saturday program hosted by Manuel Luís Goucha and João Patrício.

By October 3, ‘Roda da Sorte’ had stabilized with an average rating of 5.4% over ten broadcasts, though it continued to trail RTP1’s ‘O Preço Certo’. Meanwhile, the debut of ‘Fora do Baralho’ saw a decline in its second episode, dropping to a 3.3% rating and 8.5% share. During the same period, SIC’s ‘Talentos em Grande – Especial’ recorded its season low with a 2.5% rating and 6.6% share.

Entities

TVI · SIC · RTP1 · CMTV · Cristina Ferreira

Timeline

  1. [CULTURE] 2 sources
    Portuguese television networks face shifting audience ratings

    Portuguese television ratings show RTP1 leading the afternoon block with ‘Estrelas ao Sábado’, while TVI’s ‘Roda da Sorte’ and SIC’s ‘Talentos em Grande’ face audience declines.

  2. [CULTURE] 2 sources
    TVI launches new Saturday program amid declining ratings for ‘Roda da Sorte’

    TVI prepares to launch the Saturday program ‘Fora do Baralho’ with Manuel Luís Goucha, while its game show ‘Roda da Sorte’ sees a decline in viewership, hitting its lowest ratings since debut.

  3. [CULTURE] 3 sources
    Roda da Sorte faces competition in Portuguese television ratings

    TVI’s new show ‘Roda da Sorte’, hosted by Cristina Ferreira, has settled into third place in Portuguese early prime-time ratings, trailing behind RTP1 and SIC.

  4. [CULTURE] 2 sources
    Portuguese television networks announce programming changes

    Portuguese networks SIC and RTP announce programming changes: the conclusion of SIC's ‘Camião da Alegria’ and the October premiere of RTP's antique negotiation show ‘Negócio Fechado’ hosted by Tânia Ribas.

  5. [BUSINESS] 2 sources
    TVI reclaims lead in Portuguese television audience ratings

    TVI has overtaken SIC to lead Portuguese television ratings, driven by the popularity of ‘Big Brother All Stars’ and various telenovelas, ending SIC's ten-week period of continuous leadership.

  6. [CULTURE] 2 sources
    SIC and TVI lead Portuguese television viewership ratings

    SIC and TVI lead Portuguese television ratings, with SIC securing the top four most-watched slots on September 12, 2026, while TVI maintains strong viewership through Big Brother All Stars.

  7. [CULTURE] 2 sources
    SIC and TVI tie in Portuguese television audience shares

    Portuguese broadcasters SIC and TVI tied with a 13.2% audience share on September 10, 2026, as streaming and cable channels captured over half of the total market.

  8. [CULTURE] 2 sources
    SIC leads Portuguese television viewership in recent ratings

    SIC remains the leading television broadcaster in Portugal, maintaining the highest overall audience share and prime-time dominance despite close competition from TVI and RTP1.

  9. [BUSINESS] 2 sources
    Portuguese media report shows SIC viewership lead and production quota challenges

    Recent data shows SIC leading Portuguese generalist TV viewership, while ERC reports challenges in meeting independent audiovisual production quotas despite stable Portuguese-language programming levels.

Sources

cmjornal.pt · correiodamanha.pt · dioguinho.pt · dnoticias.pt · eco.sapo.pt · japanToday.com · leak.pt · magazine-hd.com · oglobo.globo.com · tvi.iol.pt

This summary has been updated 7 times: see revision history