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[BUSINESS] · Poland · 3 sources

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TVN leads Polish television market in August 2026

TVN emerged as the market leader in Poland for August 2026, securing the top position in both the general audience category and the 16–59 commercial demographic. According to Nielsen Audience Measurement data, TVN’s market share in the general group reached approximately 6.55% to 6.65%, representing a year-on-year increase. TVP1 and Polsat followed in second and third place, respectively.

In the news sector, TVN24 reclaimed its position as the leading news channel, overtaking TV Republika. TV Republika experienced a significant decline in viewership, with its market share dropping by nearly 28% compared to the previous year. The station fell to sixth place in the overall market and tenth place in the 16–59 demographic. Some reports suggest internal political tensions within the PiS party may have contributed to the decline in Republika’s audience.

Entities

Polsat · Republika · TV Republika · TVN · TVN24 · TVP · TVP1