Monitor this situation.
Unsubscribe anytime.
[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 6 sources · 3 days · First seen · Last updated
Polish television market viewership trends
Overview
In August 2026, TVN became the leader in the Polish television market, securing the top position for both the general audience and the 16–59 commercial demographic. Nielsen Audience Measurement data indicated TVN’s market share in the general group reached approximately 6.55% to 6.65%, representing a year-on-year increase.
In the news sector, TVN24 reclaimed its position as the leading news channel, overtaking TV Republika. TVN’s ‘Fakty’ was identified as the most-watched news program, averaging 2.21 million viewers.
In contrast, the conservative station TV Republika experienced a significant decline. Its market share in the general audience dropped by nearly 28% compared to the previous year, falling to 4.66%. The station’s program ‘Dzisiaj’ lost approximately one-third of its viewers. Consequently, TV Republika fell to sixth place in the overall market and tenth place in the 16–59 demographic. Some reports suggest that internal political tensions within the PiS party may have contributed to this decline.
Entities
Timeline
-
14 days ago
[BUSINESS] 3 sourcesTVN leads Polish television viewership in August 2026TVN led Polish television viewership in August 2026, while the conservative station Republika saw significant declines in both general and commercial audience shares.
-
16 days ago
[BUSINESS] 3 sourcesTVN leads Polish television market in August 2026TVN became the leading television station in Poland for August 2026 across both general and commercial demographics, while TV Republika saw a sharp decline in viewership.
Sources
dzienniknarodowy.pl · kultura.gazeta.pl · kultura.onet.pl · polityka.co.pl · press.pl · wirtualnemedia.pl