< Back to all clusters
[BUSINESS] · Poland · 3 sources

started · updated

TVN leads Polish television viewership in August 2026

In August 2026, TVN emerged as the leader in television viewership in Poland, securing the top position among all viewers and within the 16–59 commercial demographic. TVN's market share in the general audience grew to 6.65 percent, up from 5.64 percent the previous year, with average viewership rising to 360,515 people.

In the news programming sector, TVN's 'Fakty' was the most-watched news program, averaging 2.21 million viewers. TVN24 also led the news channel category with a 5 percent market share, overtaking Republika.

Conversely, the conservative station Republika experienced significant declines. Its market share in the general audience fell to 4.66 percent, a nearly 28 percent decrease year-over-year. The program 'Dzisiaj' lost approximately one-third of its viewers. Republika dropped to sixth place in the overall market and tenth place in the 16–59 commercial group.

Entities

Nielsen Audience Measurement · Polsat · Republika · TVN · TVN24