U-Stella launches 3D avatar advertising in VRChat

U-Stella Co., Ltd. has begun displaying poster advertisements for its original 3D avatar, ‘CCD-SOLCIEL [LUMIA]’ (Lumia), within the popular VRChat world ‘AMORCE’. The advertisements are positioned in three locations throughout the virtual space.

AMORCE is a swipe-style matching world for VRChat users developed by Yuuri Amamiya, featuring profile photos and over 100 tags to facilitate user interaction. This promotional campaign is part of the U-Stella Group’s broader strategy to expand its presence and service recognition through advertising and marketing initiatives within social VR platforms.