[CLSTR]
API
< Back to situations

Monitor this situation.

[SITUATION] · [ACTIVE] · [TECHNOLOGY]

2 clusters · 2 sources · 9 days · First seen · Last updated

U-Stella Group Lumia avatar marketing in VRChat

Overview

U-Stella Co., Ltd. initiated a promotional campaign for its original 3D avatar, ‘CCD-SOLCIEL [LUMIA]’ (Lumia), by placing poster advertisements in three locations within the VRChat world ‘AMORCE’. This move was part of a broader strategy to increase service recognition within social VR platforms.

Following this, the U-Stella Group expanded its presence by implementing updated advertisements at the ‘FUJIYAMA’ Japanese-speaking community hub. These new displays allow users to trial the avatar’s appearance and movements prior to purchase. Furthermore, the company announced a collaboration with the texture shop Mashiroono to release a ‘Halloween Eye & Make Texture’ pack, offering 20 types of customization textures, including seasonal effects like blood and surgical scars, for the Lumia model.

Entities

VRChat · Lumia · U-Stella Group Holdings · AMORCE · Mashiroono

Timeline

  1. [TECHNOLOGY] 2 sources
    U-Stella Group expands Lumia 3D avatar offerings

    U-Stella Group is enhancing its Lumia 3D avatar experience in VRChat through improved trial features at the FUJIYAMA hub and a Halloween-themed texture collaboration with Mashiroono.

  2. [TECHNOLOGY] 2 sources
    U-Stella launches 3D avatar advertising in VRChat

    U-Stella Co., Ltd. has started advertising its original 3D avatar, Lumia, via posters within the VRChat world AMORCE.

Sources

ascii.jp · panora.tokyo