Uber Eats Japan and McDonald's announce first Tsukimi Burger collaboration

Uber Eats Japan has announced its first collaboration with McDonald's Japan featuring the seasonal ‘Tsukimi Burger’. The partnership includes a marketing campaign titled ‘If it is a delicious Tsukimi, isn't it fine with Uber Eats?’ which will launch on September 3, 2026.

The campaign utilizes video and outdoor advertisements to contrast the act of looking up at the moon during traditional moon-viewing (Otsukimi) with the act of looking down at a delivered meal.

As part of the promotion, Uber Eats will offer a 10% discount on the delivery-exclusive ‘Onegai Otsukimi LL Set’ at participating McDonald's locations nationwide from September 4 to September 23, 2026. The discount excludes additional fees for specific variations like the Cheese Tsukimi or Aburi Gyu Sukiyaki Tsukimi.