Ukrainian Strikes Target Russian E‑Commerce Giant Wildberries' Logistics Hubs

Ukrainian armed forces have been launching drone attacks on the logistics centres of Russia's largest online retailer, Wildberries, since 18 July. The strikes are presented as retaliation for Russian attacks on Ukrainian parcel‑delivery services. The campaign has reduced the number of Wildberries' large warehouses from 26 to ten, damaging more than 1.5 million m² of storage space.

Wildberries processes about 4.5 million orders daily, accounting for roughly 45 % of Russia's online sales and supporting over a million small sellers. While the platform does not have a formal contract with the Russian defence ministry, pro‑Russian volunteer groups use it to purchase medical supplies, equipment and components for drones, which are then forwarded to Russian troops via distribution points near the front lines.

Facing the heightened vulnerability, Wildberries is seeking roughly 100 000 m² of new warehouse space in Kazakhstan, where goods can move tariff‑free under the Eurasian Economic Union. Russian officials label the attacks terrorist, whereas Ukrainian officials argue the warehouses serve a military logistics function.