Under Armour launches ‘Commit’ brand platform across Asia-Pacific

Under Armour has partnered with Colenso BBDO to launch ‘Commit’, a new brand platform across the Asia-Pacific region. The campaign focuses on the personal growth, strength, and fulfillment gained through athletic commitment, rather than just competitive results.

The initiative features 28 athletes across various media formats, including film, print, social, and digital out-of-home. Notable participants include Australian Olympic swimming champion Kaylee McKeown and the K-pop group BOYNEXTDOOR. The media strategy and rollout were developed in partnership with OMD APAC, spanning markets throughout Asia and Australia.