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2 clusters · 4 sources · 14 days · First seen · Last updated

Under Armour COMMIT platform launch in Asia-Pacific

Overview

Under Armour has introduced ‘Commit’, a new brand platform targeting the Asia-Pacific region. Developed in partnership with Colenso BBDO, the campaign emphasizes athlete discipline, resilience, and personal growth over mere competitive outcomes.

The initiative features a diverse roster of athletes and performers across various media formats, including film, print, social, and digital out-of-home. Key participants include Australian Olympic swimming champion Kaylee McKeown, who has signed a three-year partnership to represent the Women’s Train category, as well as the K-pop group BOYNEXTDOOR. The rollout is supported by a media strategy developed with OMD APAC, spanning markets throughout Australia and Asia.

Entities

Kaylee McKeown · Under Armour · Colenso BBDO · Mark Nawaqanitawase · OMD APAC

Timeline

  1. 3 days ago

    [BUSINESS] 2 sources
    Under Armour launches ‘Commit’ brand platform across Asia-Pacific

    Under Armour and Colenso BBDO have launched the ‘Commit’ brand platform across Asia-Pacific, featuring 28 athletes and K-pop group BOYNEXTDOOR to highlight the personal rewards of sports.

  2. 17 days ago

    [BUSINESS] 3 sources
    Under Armour launches COMMIT platform in Asia-Pacific

    Under Armour has unveiled its COMMIT brand platform in the Asia-Pacific region, featuring a three-year partnership with Olympic swimmer Kaylee McKeown through the 2028 Los Angeles Olympics.

Sources

campaignbrief.com · ministryofsport.com · southampton.info.pl · thestable.com.au