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Under Armour launches COMMIT platform in Asia-Pacific
Under Armour has launched COMMIT, a new brand platform for the Asia-Pacific region. Developed with Colenso BBDO, the campaign focuses on the discipline and resilience of athletes rather than just competitive results.
Olympic swimming champion Kaylee McKeown has signed a three-year partnership with the brand, which will run through the Los Angeles 2028 Olympic Games. McKeown will serve as the face of the Women’s Train category in the Pacific region, highlighting the role of performance apparel in training and recovery.
McKeown joins a roster of Australian athletes that includes rugby player Mark Nawaqanitawase and AFL player Finn Callaghan.
Entities
Colenso BBDO · Finn Callaghan · Kaylee McKeown · Mark Nawaqanitawase · Under Armour
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] The brand's Australian athlete roster includes Mark Nawaqanitawase and Finn Callaghan. ministryofsport.com · campaignbrief.co.nz · campaignbrief.com
- [● 3 SOURCES] Olympic swimmer Kaylee McKeown signed a three-year partnership with Under Armour extending through the Los Angeles 2028 Olympic Games. ministryofsport.com · campaignbrief.co.nz · campaignbrief.com
- [● 3 SOURCES] Under Armour launched the COMMIT brand platform for the Asia-Pacific region. ministryofsport.com · campaignbrief.co.nz · campaignbrief.com
- [● 3 SOURCES] Kaylee McKeown will be the face of the brand's Women’s Train category in the Pacific region. ministryofsport.com · campaignbrief.co.nz · campaignbrief.com