Japanese brands launch various Halloween-themed collections for 2026

Various Japanese brands and retailers are launching seasonal Halloween-themed products and collaborations for 2026.

Jewelry brand Gucho is releasing its ‘Flaming Mummy’ collection, featuring a silver ring and a Khepri pendant, available from October 9 to October 31. In the confectionery sector, PAPABUBBLE is re-releasing premium candy mixes inspired by Disney’s ‘The Nightmare Before Christmas’ and Disney Villains starting October 1.

Apparel brand Graniph will launch a 20-item collaboration with ‘The Nightmare Before Christmas’ on October 6, including hoodies and T-shirts. Additionally, chocolatier Boulmich is collaborating with designer Shinzi Katoh on a series of Halloween-themed sweets, including sweet potato truffle cakes.

Other seasonal offerings include a Halloween campaign at the Unimall underground shopping mall in Nagoya featuring the ‘Lil ala mode’ character series, and autumn-themed treats at HELLO KITTY SMILE in Awaji Island, such as caramel-flavored popsicles and pumpkin-themed latte art.