UNTOLD Festival 2026 draws record 500,000 attendees in Romania

The UNTOLD Festival 2026 in Cluj-Napoca, Romania, has achieved record-breaking attendance, with over 500,000 participants from more than 150 countries. The event, which features nine stages and over 200 artists, has solidified its position as one of the world's largest music festivals.

Key performances included Flo Rida, Alan Walker, Steve Aoki, MEDUZA, and Sara Landry. The festival's economic impact is significant, with reports indicating over 120 million euros were injected into the local economy.

Demonstrating strong future demand, approximately 20,000 subscriptions for the 2027 edition were sold during the current festival. Brand partner IQOS also maintained a presence through various creative installations and design-focused activations for adult attendees.