Crumbl opens first Mexico store in Roma Norte, sparks long lines
Crumbl Cookies opened its first Mexican location on 28 July 2026 at Durango 225 in the Roma Norte neighbourhood of Ciudad de México. The launch drew crowds of up to 800 people, with some customers waiting as long as 17 hours to be among the first to buy the 89‑peso cookies. The first 100 visitors received a free sweatshirt.
The store marks Crumbl’s debut in Latin America and is described as its first worldwide flagship. Founder‑co‑owners Jason McGowan and Sawyer Hemsley, who started the brand in 2017 in Logan, Utah, said the Mexican market will eventually host around 80 Crumbl outlets, expanding the chain’s rotating‑flavour menu and iconic pink‑box experience across the country.
Entities: Alison Holder · Crumbl · Crumbl Cookies · Jason McGowan · Krispy Kreme · Mexico City · Roma Norte · Sawyer Hemsley
Claims
What the coverage asserts, and how well corroborated each claim is across sources.
- [○ 1 SOURCE] Krispy Kreme launched a Destination Dessert Collection featuring three Latin American‑inspired donuts: Tres Leches, Guayaba con queso and Choco Dulce Cookie Crunch, available from 28 July 2026. (Latin collection article)
- [○ 1 SOURCE] The Tres Leches donut is filled with a three‑milk cream and topped with buttercream and cinnamon. (Product description)
- [○ 1 SOURCE] Crumbl was founded in 2017 in Logan, Utah by Jason McGowan and Sawyer Hemsley. (Crumbl background information)
- [○ 1 SOURCE] Crumbl opened its first Mexican flagship store in the Roma Norte neighborhood of Mexico City on 28 July 2026. (Crumbl store opening article)
- [○ 1 SOURCE] The Guayaba con queso donut includes a guava glaze, a crunchy topping and a cheese‑filled center. (Product description)
- [○ 1 SOURCE] The Spider‑Man promotion included themed store décor, special donut designs, and character appearances. (Spider‑Man promotion details)
- [○ 1 SOURCE] Krispy Kreme Mexico offered a Spider‑Man themed limited‑edition donut collection called “Spider‑Man: Un Nuevo Día” from 20 July to 26 August 2026. (Spider‑Man promotion article)
- [○ 1 SOURCE] Alison Holder is Krispy Kreme’s brand and product director who explained the inspiration for the Latin collection. (Quote from brand director)
- [○ 1 SOURCE] Krispy Kreme launched the Destination Dessert Collection on 28 July 2026, featuring tres leches, guayaba con queso and chocotorta donuts.
- [○ 1 SOURCE] Alison Holder is Krispy Kreme's brand and product director who explained the new collection.
- [○ 1 SOURCE] The Spider‑Man promotion includes themed store experience and special packaging.
- [○ 1 SOURCE] The Crumbl store in Roma Norte is the brand's first worldwide flagship.