US wineries grow revenue by prioritizing brand, SVB report shows

A Silicon Valley Bank report (now part of First Citizens) on the US Direct‑to‑Consumer wine market reveals a widening gap between wineries. The top quartile of wineries raised revenues by 22% in 2025, while the bottom quartile saw a 13% decline and the median winery recorded no growth. The study attributes success to a focus on brand building, customer relationships, and selective pricing strategies, noting that high‑performing wineries are 60% more likely to increase bottle prices rather than cut them. The report cautions that pure cost‑cutting may erode brand value.

In a related commentary from Spain, observers note a broader shift in consumer taste toward lighter, lower‑alcohol wines and question the future dominance of traditional, high‑alcohol styles. This reflects ongoing changes in wine demand across markets.