Valentino Beauty launches Vendetta fragrance campaign

Valentino Beauty has launched the Vendetta fragrance campaign, featuring actors Dakota Johnson and Alexander Skarsgård. The campaign, which explores themes of modern intimacy and passion, was filmed on 35mm under the direction of Romain Gavras in collaboration with Valentino creative director Alessandro Michele.

The campaign marks the return of the Vendetta line, originally introduced by Valentino Garavani in 1991. The new collection includes two scents: Vendetta Donna, a floral, gourmand, and woody fragrance featuring tuberose and sandalwood created by Dominique Ropion and Andrew Everett, and Vendetta Uomo, a spicy, woody gourmand scent featuring ginger and cinnamon created by Marie Salamagne.

Visuals for the campaign were captured by photographers Inez and Vinoodh, utilizing the brand’s signature red as a symbolic element.