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3 clusters · 13 sources · 18 days · First seen · Last updated

Valentino Beauty Vendetta fragrance campaign launch

Overview

Valentino Beauty has launched the Vendetta fragrance campaign, featuring actors Dakota Johnson and Alexander Skarsgård. Directed by Romain Gavras and photographed by Inez & Vinoodh, the campaign was shot on 35mm film and utilizes the Pet Shop Boys’ song ‘It’s a Sin’ to emphasize themes of passion, freedom, and modern intimacy.

The campaign marks the return of the Vendetta line, which was originally introduced by Valentino Garavani in 1991. The new collection consists of two scents: Vendetta Donna, a floral gourmand woody fragrance created by Dominique Ropion and Andrew Everett, and Vendetta Uomo, a woody spicy gourmand scent created by Marie Salamagne. The visual narrative incorporates the brand’s signature red as a symbolic element.

To support the launch, Dakota Johnson attended a Valentino Beauty ‘Vendetta’ fragrance event in Los Angeles. The revival of the name marks the brand’s first new prestige fragrance franchise in six years. During the event, Johnson, who serves as one of the two faces of the campaign, wore a custom Maison Valentino gown.

Entities

Alexander Skarsgård · Dakota Johnson · Valentino · Romain Gavras · Valentino Beauty

Timeline

  1. about 14 hours ago

    [CULTURE] 4 sources
    Dakota Johnson attends Valentino fragrance launch and Kering Foundation dinner

    Dakota Johnson has made notable fashion appearances at the Valentino Beauty ‘Vendetta’ fragrance launch and the Kering Foundation’s Caring for Women dinner.

  2. 15 days ago

    [CULTURE] 2 sources
    Valentino Beauty launches Vendetta fragrance campaign

    Valentino Beauty launches its Vendetta fragrance campaign starring Dakota Johnson and Alexander Skarsgård, reinterpreting the classic scent line with a modern focus on intimacy.

  3. 18 days ago

    [CULTURE] 7 sources
    Valentino Beauty launches Vendetta campaign with Dakota Johnson

    Valentino Beauty unveils its Vendetta fragrance campaign starring Dakota Johnson and Alexander Skarsgård, directed by Romain Gavras and shot on 35mm film.

Sources

comicbasics.com · eloutput.com · fashiondaily.gr · fuckingyoung.es · grazia.my · grazia.rs · harpersbazaar.rs · marketeer.sapo.pt · movieplayer.it · newsbomb.gr · thebest.gr · vogue.com · vogue.mx

This summary has been updated 1 time: see revision history