Valentino launches Vendetta fragrance campaign

Valentino has launched its Vendetta fragrance line, marking the luxury brand’s first prestige fragrance release in six years. The campaign, set in Los Angeles, features actors Dakota Johnson and Alexander Skarsgård in a story centered on intense attraction and desire.

The Vendetta Donna fragrance was developed by master perfumer Dominique Ropion in collaboration with Andrew Everett. The scent is characterized as a woody floral, utilizing an exclusive Tuberose Osmoblossom heart enhanced by air-capture extraction technology. To balance the creamy tuberose, Everett incorporated a custom red orange nectar accord to provide a citrusy, sparkling opening.

The promotional campaign features the Pet Shop Boys' 1987 synth-pop track “It’s A Sin,” a song known for its theatrical production and themes of guilt and emotion.