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2 clusters · 7 sources · 14 days · First seen 25 days ago · Last updated 12 days ago

Valentino Vendetta fragrance campaign launch

Overview

Valentino has launched its Vendetta fragrance line, representing the luxury brand’s first prestige fragrance release in six years. The collection includes Vendetta Donna, a woody floral scent developed by perfumer Dominique Ropion and Andrew Everett, and Vendetta Uomo.

The global campaign features actors Dakota Johnson and Alexander Skarsgård and utilizes the Pet Shop Boys’ track “It’s A Sin.” Promotional efforts include a sensory marketing installation in Warsaw, where advertising pillars were transformed into fragrance stations allowing pedestrians to sample the scents via booklets arranged in a large-scale ‘V’ visual.

Entities

Valentino · Pet Shop Boys · Dominique Ropion · AMS · WPP Media

Timeline

12 days ago

[CULTURE] 2 sources
Valentino launches Vendetta fragrance campaign
Valentino launches its Vendetta fragrance line featuring Dakota Johnson and Alexander Skarsgård, utilizing a tuberose-centered scent and music by the Pet Shop Boys.
25 days ago

[BUSINESS] 5 sources
Valentino launches sensory perfume campaign in Warsaw
Valentino has launched a sensory advertising campaign in Warsaw, using branded pillars covered in perfume sample booklets to allow pedestrians to test Vendetta fragrances directly on the street.

Sources

bielsko.info · bustle.com · buzzwebzine.fr · extraswiecie.pl · magazynlbq.pl · pless.pl · wirtualnemedia.pl