VELO reinforces partnership with McLaren Formula 1 Team for Monza GP

Formula 1 McLaren Racing BAT Italia Monza Grand Prix nicotine pouches

VELO, a nicotine pouch brand owned by BAT Italia, has announced a reinforced partnership with the McLaren Mastercard Formula 1 Team for the 2026 Italian Grand Prix at Monza. As part of this collaboration, the VELO logo will be featured on the McLaren racing car livery.

To engage adult consumers, the brand will host several initiatives during the event. These include experiential corners at Monza FuoriGP in Piazza Trento e Trieste and Piazza Cambiaghi, featuring McLaren Racing driving simulators and a car exhibition. Additionally, VELO will host entertainment events at The Gate Milano on September 4 and 5.

VELO is noted as the first brand in the BAT multicategory portfolio to be produced in Italy, specifically at the Innovation Hub in Trieste.

Entities

BAT Italia · McLaren Mastercard Formula 1 Team · Monza · Trieste · Velo

Claims

What the coverage asserts, and how many sources carry each claim.

[● 4 SOURCES] VELO will participate in the Monza FuoriGP event with experiential corners in Piazza Trento e Trieste and Piazza Cambiaghi. www.ilpuntonotizie.it · www.calabrianews.it · www.corcianonline.it · www.redazionenews.it
[● 4 SOURCES] VELO will host entertainment events at The Gate Milano on Friday, September 4, and Saturday, September 5. www.ilpuntonotizie.it · www.calabrianews.it · www.corcianonline.it · www.redazionenews.it
[● 4 SOURCES] The VELO logo will appear on the McLaren Formula 1 car livery. www.ilpuntonotizie.it · www.calabrianews.it · www.corcianonline.it · www.redazionenews.it
[● 3 SOURCES] VELO is the first brand in the BAT multicategory portfolio produced in Italy at the Trieste Innovation Hub. www.calabrianews.it · www.corcianonline.it · www.redazionenews.it
[● 4 SOURCES] VELO is returning to motorsport alongside the McLaren Mastercard Formula 1 Team for the 2026 Italian Grand Prix. www.ilpuntonotizie.it · www.calabrianews.it · www.corcianonline.it · www.redazionenews.it
[● 4 SOURCES] VELO is a brand of BAT Italia and a leader in nicotine pouches in Italy and Europe. www.ilpuntonotizie.it · www.calabrianews.it · www.corcianonline.it · www.redazionenews.it

Sources

F1, a Monza Velo torna in pista al fianco del team McLaren Mastercard Formula 1 Team [www.sardegnalive.net]

9 days ago

VELO e il McLaren Mastercard Formula 1 Team tornano protagonisti al GP d’Italia [www.ilpuntonotizie.it]

9 days ago

F1, a Monza Velo torna in pista al fianco del team McLaren Mastercard Formula 1 Team [www.calabrianews.it]

9 days ago

F1, a Monza Velo torna in pista al fianco del team McLaren Mastercard Formula 1 Team [www.corcianonline.it]

9 days ago

Louis Vuitton crea un baule tricolore per custodire la vittoria a Monza - 0-100. it [www.0-100.it]

9 days ago

F1, a Monza Velo torna in pista al fianco del team McLaren Mastercard Formula 1 Team [www.iltempo.it]

9 days ago

F1, a Monza Velo torna in pista al fianco del team McLaren Mastercard Formula 1 Team - Il Quotidiano del Sud [www.quotidianodelsud.it]

9 days ago

Louis Vuitton Trophy Trunk Monza 2026: com’è fatto - Quotidiano Motori [www.quotidianomotori.com]

9 days ago

F1, a Monza Velo torna in pista al fianco del team McLaren Mastercard Formula 1 Team [www.redazionenews.it]

9 days ago