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2 clusters · 18 sources · 8 days · First seen · Last updated

VELO motorsport partnership expansion

Overview

The nicotine pouch brand VELO, owned by BAT Italia, has expanded its presence in motorsport through strategic partnerships during Italian racing events.

Initially, the brand reinforced its partnership with the McLaren Mastercard Formula 1 Team for the Italian Grand Prix at Monza. This collaboration included featuring the VELO logo on the McLaren racing car livery and hosting consumer engagement activities, such as driving simulators and car exhibitions, in Monza and Milan. VELO noted that its products are manufactured at the Innovation Hub in Trieste.

Following the Monza Grand Prix, VELO expanded its motorsport involvement by renewing a collaboration with Aprilia Racing for the San Marino Grand Prix at the Misano World Circuit Marco Simoncelli. These initiatives are part of BAT Italia’s strategic shift toward non-combustion product categories.

Entities

McLaren Mastercard Formula 1 Team · BAT Italia · Velo · Misano World Circuit Marco Simoncelli · Trieste

Timeline

  1. 2 days ago

    [SPORTS] 9 sources
    VELO expands motorsport presence with McLaren and Aprilia Racing

    Nicotine pouch brand VELO has strengthened its motorsport presence through partnerships with McLaren in Formula 1 and Aprilia Racing in MotoGP during recent Italian racing events.

  2. 9 days ago

    [BUSINESS] 9 sources
    VELO reinforces partnership with McLaren Formula 1 Team for Monza GP

    VELO, a BAT Italia brand, is renewing its partnership with the McLaren Formula 1 Team for the 2026 Italian Grand Prix, featuring logo placement on car liveries and consumer events in Monza and Milan.

Sources

calabrianews.it · corcianonline.it · dialessandria.it · hjemmelavet.dk · ilpallonegonfiato.it · ilpuntonotizie.it · iltempo.it · laltravoce.com · lecodellitorale.it · notiziedi.it · pugliain.net · quotidianodelsud.it · quotidianodibari.it · quotidianomotori.com · redazionenews.it · riminitoday.it · teleradiosciacca.it · trapanisi.it