Verizon unveils iPhone 18 Pro offers and annual upgrade plans

Verizon Communications Inc. has announced a series of aggressive promotional offers tied to the launch of Apple’s iPhone 18 Pro lineup. The carrier is introducing the Simplicity Pro plan, which allows customers to receive annual iPhone upgrades by returning their current device in good working condition. Under this plan, switchers can access the iPhone 18 Pro without a trade-in for $80 per month, following Auto Pay and switcher discounts.

Additional incentives include trade-in credits of up to $1,200 for eligible myPlan users and various device bundles. Verizon is also offering bill credits for the Apple Watch Series 12 and iPad with new or brought-your-own iPhone lines. To encourage retention, the company is leveraging its Verizon Loyalty program to waive activation and upgrade fees and provide rewards in the form of Verizon Dollars.

Preorders for the iPhone 18 Pro, iPhone 18 Pro Max, and associated Apple accessories are scheduled to begin on September 12, with iPhone Duo preorders starting October 16.