US and German carrier promotions for iPhone 18 launch

Following Apple’s ‘Surprise and Shine’ event on September 9, which introduced the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone 18 Duo, major US carriers have launched various promotional offers. T-Mobile is promoting an ‘iPhone 18 Pro On Us’ deal via its ‘Experience Beyond’ plan. This plan costs $100 per month for a single line with AutoPay and includes 5G premium data and perks like Netflix (Standard with ads) and Hulu. While the promotion currently highlights the iPhone 18 Pro, similar offers may extend to the Pro Max and Duo models. Notably, T-Mobile’s promotion allows customers to trade in eligible devices in ‘any state’, including those with cracked screens or failing batteries, covering up to $1,200 in credits to match the 256 GB model's retail price. Recent updates clarify that T-Mobile offers the iPhone 18 Pro for free through monthly credits over a 36-month payment plan for those switching to an Experience Beyond plan or trading in an eligible device. Customers remain responsible for a standard $35 device connection fee and local sales tax on the full retail value. Verizon has introduced its ‘Simplicity Pro’ plan, which enables annual upgrades if customers return their current devices in good condition. Under this plan, switchers can access the iPhone 18 Pro for $80 per month after applying Auto Pay and switcher discounts. Verizon is also offering trade-in credits of up to $1,200 for certain users, device bundles including the Apple Watch Series 12 and iPad, and the ability to waive certain fees through its loyalty program. In Germany, O2 has joined the promotional landscape, offering the iPhone 18 Pro with a one-euro upfront payment when bundled with a service contract.