Vodafone Idea unveils new brand identity and names Shah Rukh Khan ambassador

Telecom operator Vodafone Idea (Vi) has unveiled a refreshed brand identity and appointed Bollywood actor Shah Rukh Khan as its new brand ambassador. The visual overhaul involves transitioning from the ‘V!’ styling to a cleaner ‘Vi’ identity, featuring a signature visual particle that has been transformed into a dynamic 3D sphere moved to the top of the logo.

CEO Abhijit Kishore stated that the change is more than a logo refresh, representing the company’s evolution from a traditional telecom provider toward becoming a technology-focused company. The rebranding is accompanied by a teaser campaign titled ‘Vi badal raha hai… tayaar rahiye’ (Vi is changing… be ready).

The identity refresh aligns with a broader strategic push to strengthen network infrastructure, including 4G expansion and 5G rollout. This follows a planned ₹45,000 crore capital expenditure program over the next three years. The company recently raised ₹6,400 crore in bank-funded and non-funded facilities as part of a larger ₹35,000 crore fundraising drive to support these operational goals.