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[SITUATION] · [ACTIVE] · [BUSINESS]

2 clusters · 7 sources · 9 days · First seen · Last updated

Vodafone Idea brand identity and marketing refresh

Overview

Telecom operator Vodafone Idea (Vi) has initiated a comprehensive brand refresh to transition from a traditional provider toward a technology-focused company. This process began with the unveiling of a new visual identity, which replaced the ‘V!’ styling with a cleaner ‘Vi’ logo featuring a dynamic 3D sphere. As part of this evolution, the company appointed Bollywood actor Shah Rukh Khan as its brand ambassador.

Following the identity refresh, Vi launched a new advertising campaign titled ‘Vi Pe Sab Hai VIP’. Featuring Khan, the campaign uses humor to communicate service upgrades, digital offerings, and network improvements. The company stated that this transformation aims to democratize premium network perks and provide meaningful benefits to all subscribers.

Entities

Shah Rukh Khan · Vodafone Idea · Abhijit Kishore · Vi · Aditya Birla Group

Timeline

  1. 2 days ago

    [BUSINESS] 2 sources
    Vodafone Idea launches new Shah Rukh Khan ad campaign

    Telecom operator Vi has launched a new advertising campaign featuring Shah Rukh Khan to promote its brand refresh and democratized customer benefits and service upgrades.

  2. 10 days ago

    [BUSINESS] 6 sources
    Vodafone Idea unveils new brand identity and names Shah Rukh Khan ambassador

    Vodafone Idea (Vi) has refreshed its brand identity with a new 3D sphere logo and named Shah Rukh Khan as its brand ambassador to signal its evolution into a technology-focused company.

Sources

bollywoodhungama.com · boxofficeworldwide.com · cinetalkers.com · fonearena.com · indianbroadcastingworld.com · indiantelevision.com · medianews4u.com